Serve me, don’t sell me | Inman News

Serve me, don’t sell me | Inman News.

The real estate industry is changing faster than we know. We can keep our eyes on the new technologies that are coming out, but the changes in consumer habits are what will influence our industry the most.

We will see enhanced ways to shoot video, more efficient ways to process paperwork, and cheaper ways to brand ourselves. We see the same changes occurring year after year. But, the game changer is how the consumer attitude matures without the industry taking notice.

Let me share a few changes that are occurring right now. If we do not pay attention, we will lose the game of real estate big time!

Consumer changes:

1) Consumers do NOT want to be sold! The days of “cheesy sales talk” to get someone to sign a contract are over. Consumers demand that they be given enough information to determine whether they want to buy.

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Instead of you using strategy to sell them, they are using information to decide if they want to buy what you have to offer. Are you an “information real estate agent”?

2) Consumers have a shorter attention span. Real estate agents need to pay attention to this. The consumer is looking for quick and precise information. They do not want you to make them read a book to figure out what you are saying. A quick explanation over a two-minute YouTube video is all they need.

Keep your letters simple and to the point. Invite them to get additional information if they desire, but do not force it down their throat. Remember, the consumer is in control now.

3) Consumers control the mute button. Visualize yourself watching TV right now. How close is the remote from your hand? Most of the time the remote stays in your hand the whole time. Why? It’s because you want the power to choose what you see and hear. If a commercial comes on and starts selling something you are not interested in, then you change the channel or hit the mute button. Real estate agents keep talking, and consumers continue to hit the mute button or change the channel.

Have you ever had someone unsubscribe from your newsletter? Guess what, they changed the channel or hit the mute button so they would not have see things they were not interested in.

Email marketing seems to be the area hardest hit with this consumer habit shift. Consumers have the power to tune you out, and they seem to be using that power often.

The leading real estate agents are those who understand that selling is dead and serving is alive.

Listen, I know that I am a salesman. I am not in denial of that fact, yet I also believe we have to focus on the consumer. The best way to do that is to demonstrate to them that you are “in it for them to win it.”

I suggest all real estate agents conduct an annual checkup on their selling strategies. Ask yourself the following questions:

  • How am I helping the consumer?
  • What information am I providing the consumer?
  • Did I choose what I am sharing with the consumer or did the consumer tell me what they want?
  • How often am I talking to the consumer?
  • What tools will I use to deliver a better message?
  • Who will help me develop the message?

These are just random questions that I asked myself while reinventing the way I sell real estate. I hope this information will inspire you to make the proper changes in your business. Do not underestimate the power of the consumer’s mute button. Once they tune you out, it is nearly impossible to get their attention again.

Have a great year in real estate!

– See more at: http://www.inman.com/next/top-real-estate-agents-understand-that-selling-is-dead-and-serving-is-alive/#sthash.VyEpEZBB.dpuf

The real estate industry is changing faster than we know. We can keep our eyes on the new technologies that are coming out, but the changes in consumer habits are what will influence our industry the most.

We will see enhanced ways to shoot video, more efficient ways to process paperwork, and cheaper ways to brand ourselves. We see the same changes occurring year after year. But, the game changer is how the consumer attitude matures without the industry taking notice.

Let me share a few changes that are occurring right now. If we do not pay attention, we will lose the game of real estate big time!

Consumer changes:

1) Consumers do NOT want to be sold! The days of “cheesy sales talk” to get someone to sign a contract are over. Consumers demand that they be given enough information to determine whether they want to buy.

Article continues below

Instead of you using strategy to sell them, they are using information to decide if they want to buy what you have to offer. Are you an “information real estate agent”?

2) Consumers have a shorter attention span. Real estate agents need to pay attention to this. The consumer is looking for quick and precise information. They do not want you to make them read a book to figure out what you are saying. A quick explanation over a two-minute YouTube video is all they need.

Keep your letters simple and to the point. Invite them to get additional information if they desire, but do not force it down their throat. Remember, the consumer is in control now.

3) Consumers control the mute button. Visualize yourself watching TV right now. How close is the remote from your hand? Most of the time the remote stays in your hand the whole time. Why? It’s because you want the power to choose what you see and hear. If a commercial comes on and starts selling something you are not interested in, then you change the channel or hit the mute button. Real estate agents keep talking, and consumers continue to hit the mute button or change the channel.

Have you ever had someone unsubscribe from your newsletter? Guess what, they changed the channel or hit the mute button so they would not have see things they were not interested in.

Email marketing seems to be the area hardest hit with this consumer habit shift. Consumers have the power to tune you out, and they seem to be using that power often.

The leading real estate agents are those who understand that selling is dead and serving is alive.

Listen, I know that I am a salesman. I am not in denial of that fact, yet I also believe we have to focus on the consumer. The best way to do that is to demonstrate to them that you are “in it for them to win it.”

I suggest all real estate agents conduct an annual checkup on their selling strategies. Ask yourself the following questions:

  • How am I helping the consumer?
  • What information am I providing the consumer?
  • Did I choose what I am sharing with the consumer or did the consumer tell me what they want?
  • How often am I talking to the consumer?
  • What tools will I use to deliver a better message?
  • Who will help me develop the message?

These are just random questions that I asked myself while reinventing the way I sell real estate. I hope this information will inspire you to make the proper changes in your business. Do not underestimate the power of the consumer’s mute button. Once they tune you out, it is nearly impossible to get their attention again.

Have a great year in real estate!

– See more at: http://www.inman.com/next/top-real-estate-agents-understand-that-selling-is-dead-and-serving-is-alive/#sthash.VyEpEZBB.dpuf

Happiness In Louisiana Real Estate

The Journey

The Journey

“Are we there yet?” Yes, this is the phrase we’ve all uttered, especially during a long car ride. When it comes to happiness, living happy, being happy, etc…. Always asking “Are we there yet” could in itself be a factor that prevents one from being happy.

HAPPINESS is not based on “ifs” and “buts”. It is not based on circumstances. It is not a destination. Happiness cannot be owned, earned, worn, or consumed. – Except for maybe chocolate ;). So what is happiness then?

Attitude:

I have always been a “glass half full” type of person. A “can-do” optimist! I believe that attitude can mean everything. Having that type of perspective on life hasn’t always went unchallenged. With those that are “glass half empty” people, I’ve often seen this positive attitude be completely misunderstood – not only by strangers, but by some of the closest people in my life too. Being an optimist doesn’t mean I don’t have bad days, but it does mean Resilience.

Purpose:

Being thankful for adversities is not always easy, and yet many times that is exactly what propels us to growth in certain areas of our lives. Through adversity, I found Meaning and Purpose!

A man who knows the “WHY” for his existence, will be able to bear almost any “HOW.” ˜ Viktor Frankl

My Passion is People! Helping, encouraging, and Empowering People is something I would do everyday for free! There’s no better way to describe it other than to say it makes me feel “ALIVE“! This is the foundation that our Real Estate Team was built on. Daily, we Genuinely Care about people, Protect them, Promote them, and do more for them than anyone else would be willing. These are the values by which we set our core Belief and Mission to insure that we achieve our Vision.

KRISTIE AND CO.

Our Belief System
We believe “Change Someone’s Life…and it Will Change Yours”

Our Mission
To build careers worth having, businesses worth owning, and lives worth living.
To “Innovatively Change Lives…. One Home At A Time.”
To “Bring an Extra Dimension of Service to our Clients and our Industry.”
#ExtraD

Our Vision
To be the Real Estate TEAM of choice, as we leave a Legacy by Inspiring everyone we meet!

This IS a way of life! It is an Attitude and A Purpose!

misunderstood–not only by strangers, but by some of the closest people in my life too. – See more at: http://thepositivitysolution.com/defending-optimism/#sthash.LHxaWrvz.dpuf
misunderstood–not only by strangers, but by some of the closest people in my life too. – See more at: http://thepositivitysolution.com/defending-optimism/#sthash.LHxaWrvz.dpuf

WE CHOOSE HAPPINESS!…………We hope that you will too! 🙂

Kristie 🙂

“Happiness is a journey, not a destination; happiness is to be found along the way not at the end of the road, for then the journey is over and it’s too late. The time for happiness is today not tomorrow.”

~Paul H Dunn

New Listing in Denham Springs | 25766 LA Highway 1032

Country Estate Living in the Perfect Location! Custom built Home detailed with 100 Year old Cypress inside and out. Walk in and simply fall in love with so many amenities! Gorgeous wood floors, Slab Granite Counter tops, cypress ceilings & beams, brick corner with wood burning stove, Custom Cabinetry, surround sound, and so much more. All of this serenity & privacy on 1.67 Acres just minutes from Bass Pro!

Kristie Scivicque
REALTOR®
KRISTIE & CO
KELLER WILLIAMS REALTY
PREMIER PARTNERS
Denham Springs
Cell (225) 955-5250
Office (225) 664-1911
http://www.PropertiesByKristie.com
http://www.kristieandco.com

Denham Springs Real Estate Company Raising Funds For One of its Own

https://www.facebook.com/events/410434202417966/

 Mark your calendars for Thursday December 5, 2013. KW is hosting a Jambalaya Benefit for one of our coworkers/friend Misty Anderson-Realtor. Keller Williams Realty Premier Partners in Denham Springs, La will be hosting a Jambalaya Benefit Dinner to help our very own Misty Anderson with medical expenses for an upcoming surgery the week of Thanksgiving. She will undergo surgery for a brain aneurysm and of course we all have her and her family in our prayers and thoughts. It’s the little things we do as friends that show someone how much they are truly loved by others. We are pre-selling tickets only for the Jambalaya dinners for $6.00 each. All dinners can be picked up at our office located at 230 Veterans Blvd, Denham Springs, La 70726 between the hours of 11am-2pm. If you order 10 or more we will be happy to have them delivered to you or your place of employment. For more information on purchasing tickets, for a set of tickets to sell, or to make a donation please contact us via email @ myrealtoralvin@gmail.com or 225-993-0827.

 CLICK HERE FOR MORE DETAILS

www.propertiesbykristie.com

 

Kristie Scivicque

REALTOR®
KRISTIE & CO
KELLER WILLIAMS REALTY

PREMIER PARTNERS
Denham SpringsCell (225) 955-5250
Office (225) 664-1911
www.PropertiesByKristie.com
www.kristieandco.com

Forecasts on Home Sales | Time to Buy Baton Rouge Real Estate

http://www.worldpropertychannel.com/north-america-residential-news/home-sales-home-prices-lawrence-yun-national-association-of-realtors-miami-congress-sales-activity-interest-rates-homes-for-sale-new-homes-home-construction-7605.php

The experts agree that home prices are going up in 2014. Listing inventory is decreasing and is at a 13 year low. Added to that the forecasts call for interest rates to rise to around 5.3% by the end of 2014. Given those predictions as well as the industrial growth in Louisiana, if buying a new home is your plan for the Greater Baton Rouge Area, sooner may be better than later.
Read the full NAR Forecast Story Here

Kristie Scivicque

REALTOR®
KRISTIE & CO
KELLER WILLIAMS REALTY

PREMIER PARTNERS
Denham Springs
 Cell (225) 955-5250
Office (225) 664-1911
www.PropertiesByKristie.com
www.kristieandco.com

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