Serve me, don’t sell me | Inman News

Serve me, don’t sell me | Inman News.

The real estate industry is changing faster than we know. We can keep our eyes on the new technologies that are coming out, but the changes in consumer habits are what will influence our industry the most.

We will see enhanced ways to shoot video, more efficient ways to process paperwork, and cheaper ways to brand ourselves. We see the same changes occurring year after year. But, the game changer is how the consumer attitude matures without the industry taking notice.

Let me share a few changes that are occurring right now. If we do not pay attention, we will lose the game of real estate big time!

Consumer changes:

1) Consumers do NOT want to be sold! The days of “cheesy sales talk” to get someone to sign a contract are over. Consumers demand that they be given enough information to determine whether they want to buy.

Article continues below

Instead of you using strategy to sell them, they are using information to decide if they want to buy what you have to offer. Are you an “information real estate agent”?

2) Consumers have a shorter attention span. Real estate agents need to pay attention to this. The consumer is looking for quick and precise information. They do not want you to make them read a book to figure out what you are saying. A quick explanation over a two-minute YouTube video is all they need.

Keep your letters simple and to the point. Invite them to get additional information if they desire, but do not force it down their throat. Remember, the consumer is in control now.

3) Consumers control the mute button. Visualize yourself watching TV right now. How close is the remote from your hand? Most of the time the remote stays in your hand the whole time. Why? It’s because you want the power to choose what you see and hear. If a commercial comes on and starts selling something you are not interested in, then you change the channel or hit the mute button. Real estate agents keep talking, and consumers continue to hit the mute button or change the channel.

Have you ever had someone unsubscribe from your newsletter? Guess what, they changed the channel or hit the mute button so they would not have see things they were not interested in.

Email marketing seems to be the area hardest hit with this consumer habit shift. Consumers have the power to tune you out, and they seem to be using that power often.

The leading real estate agents are those who understand that selling is dead and serving is alive.

Listen, I know that I am a salesman. I am not in denial of that fact, yet I also believe we have to focus on the consumer. The best way to do that is to demonstrate to them that you are “in it for them to win it.”

I suggest all real estate agents conduct an annual checkup on their selling strategies. Ask yourself the following questions:

  • How am I helping the consumer?
  • What information am I providing the consumer?
  • Did I choose what I am sharing with the consumer or did the consumer tell me what they want?
  • How often am I talking to the consumer?
  • What tools will I use to deliver a better message?
  • Who will help me develop the message?

These are just random questions that I asked myself while reinventing the way I sell real estate. I hope this information will inspire you to make the proper changes in your business. Do not underestimate the power of the consumer’s mute button. Once they tune you out, it is nearly impossible to get their attention again.

Have a great year in real estate!

– See more at: http://www.inman.com/next/top-real-estate-agents-understand-that-selling-is-dead-and-serving-is-alive/#sthash.VyEpEZBB.dpuf

The real estate industry is changing faster than we know. We can keep our eyes on the new technologies that are coming out, but the changes in consumer habits are what will influence our industry the most.

We will see enhanced ways to shoot video, more efficient ways to process paperwork, and cheaper ways to brand ourselves. We see the same changes occurring year after year. But, the game changer is how the consumer attitude matures without the industry taking notice.

Let me share a few changes that are occurring right now. If we do not pay attention, we will lose the game of real estate big time!

Consumer changes:

1) Consumers do NOT want to be sold! The days of “cheesy sales talk” to get someone to sign a contract are over. Consumers demand that they be given enough information to determine whether they want to buy.

Article continues below

Instead of you using strategy to sell them, they are using information to decide if they want to buy what you have to offer. Are you an “information real estate agent”?

2) Consumers have a shorter attention span. Real estate agents need to pay attention to this. The consumer is looking for quick and precise information. They do not want you to make them read a book to figure out what you are saying. A quick explanation over a two-minute YouTube video is all they need.

Keep your letters simple and to the point. Invite them to get additional information if they desire, but do not force it down their throat. Remember, the consumer is in control now.

3) Consumers control the mute button. Visualize yourself watching TV right now. How close is the remote from your hand? Most of the time the remote stays in your hand the whole time. Why? It’s because you want the power to choose what you see and hear. If a commercial comes on and starts selling something you are not interested in, then you change the channel or hit the mute button. Real estate agents keep talking, and consumers continue to hit the mute button or change the channel.

Have you ever had someone unsubscribe from your newsletter? Guess what, they changed the channel or hit the mute button so they would not have see things they were not interested in.

Email marketing seems to be the area hardest hit with this consumer habit shift. Consumers have the power to tune you out, and they seem to be using that power often.

The leading real estate agents are those who understand that selling is dead and serving is alive.

Listen, I know that I am a salesman. I am not in denial of that fact, yet I also believe we have to focus on the consumer. The best way to do that is to demonstrate to them that you are “in it for them to win it.”

I suggest all real estate agents conduct an annual checkup on their selling strategies. Ask yourself the following questions:

  • How am I helping the consumer?
  • What information am I providing the consumer?
  • Did I choose what I am sharing with the consumer or did the consumer tell me what they want?
  • How often am I talking to the consumer?
  • What tools will I use to deliver a better message?
  • Who will help me develop the message?

These are just random questions that I asked myself while reinventing the way I sell real estate. I hope this information will inspire you to make the proper changes in your business. Do not underestimate the power of the consumer’s mute button. Once they tune you out, it is nearly impossible to get their attention again.

Have a great year in real estate!

– See more at: http://www.inman.com/next/top-real-estate-agents-understand-that-selling-is-dead-and-serving-is-alive/#sthash.VyEpEZBB.dpuf

Happiness In Louisiana Real Estate

The Journey

The Journey

“Are we there yet?” Yes, this is the phrase we’ve all uttered, especially during a long car ride. When it comes to happiness, living happy, being happy, etc…. Always asking “Are we there yet” could in itself be a factor that prevents one from being happy.

HAPPINESS is not based on “ifs” and “buts”. It is not based on circumstances. It is not a destination. Happiness cannot be owned, earned, worn, or consumed. – Except for maybe chocolate ;). So what is happiness then?

Attitude:

I have always been a “glass half full” type of person. A “can-do” optimist! I believe that attitude can mean everything. Having that type of perspective on life hasn’t always went unchallenged. With those that are “glass half empty” people, I’ve often seen this positive attitude be completely misunderstood – not only by strangers, but by some of the closest people in my life too. Being an optimist doesn’t mean I don’t have bad days, but it does mean Resilience.

Purpose:

Being thankful for adversities is not always easy, and yet many times that is exactly what propels us to growth in certain areas of our lives. Through adversity, I found Meaning and Purpose!

A man who knows the “WHY” for his existence, will be able to bear almost any “HOW.” ˜ Viktor Frankl

My Passion is People! Helping, encouraging, and Empowering People is something I would do everyday for free! There’s no better way to describe it other than to say it makes me feel “ALIVE“! This is the foundation that our Real Estate Team was built on. Daily, we Genuinely Care about people, Protect them, Promote them, and do more for them than anyone else would be willing. These are the values by which we set our core Belief and Mission to insure that we achieve our Vision.

KRISTIE AND CO.

Our Belief System
We believe “Change Someone’s Life…and it Will Change Yours”

Our Mission
To build careers worth having, businesses worth owning, and lives worth living.
To “Innovatively Change Lives…. One Home At A Time.”
To “Bring an Extra Dimension of Service to our Clients and our Industry.”
#ExtraD

Our Vision
To be the Real Estate TEAM of choice, as we leave a Legacy by Inspiring everyone we meet!

This IS a way of life! It is an Attitude and A Purpose!

misunderstood–not only by strangers, but by some of the closest people in my life too. – See more at: http://thepositivitysolution.com/defending-optimism/#sthash.LHxaWrvz.dpuf
misunderstood–not only by strangers, but by some of the closest people in my life too. – See more at: http://thepositivitysolution.com/defending-optimism/#sthash.LHxaWrvz.dpuf

WE CHOOSE HAPPINESS!…………We hope that you will too! 🙂

Kristie 🙂

“Happiness is a journey, not a destination; happiness is to be found along the way not at the end of the road, for then the journey is over and it’s too late. The time for happiness is today not tomorrow.”

~Paul H Dunn

Livingston Parish the Next Real Estate Boom | Commercial | Residential

Juban Crossing | Denham Springs La
Juban Crossing | Denham Springs La

The real estate market in Livingston Parish is healthy and growing quickly! Quickly emerging positive growth trends in the retail sector signal a significant increase in already favorable conditions for the area.

The retail market is seeing many new and proposed stores and restaurants for the area. The new Juban Crossing development alone has over 30 new proposed businesses. The proposed stores include: A 14-Screen Movie Theater, Belk’s Department Store, Kohl’s, Academy Sports, Old Navy, Olive Garden, Outback Steakhouse, Zeas, Walk-Ons, Five Guys Burgers and Fries, GNC, Menchie’s Yogurt, Izzo’s, Verizon, Subway, Lens Crafters, CVS, Rouses Supermarket, Hallmark Gold Crown, Rue 21, Cato, Pier 1, Men’s Wearhouse, Bed Bath & Beyond, Ross, Shoe Carnival, Petsmart, Lane Bryant, TJ Maxx, Michaels, Charming Charlie’s, and Carter’s Clothing.

Tractor Supply Co, held their ribbon cutting ceremony on Dec 1. This farm retail business carries a wide variety of products including lawn and garden, hardware, and more. Tractor Supply Co. operates more than 1,223 stores in 48 states. Cavender’s Western Store is also now open at the Riverside Landing-Bass Pro shopping area. Cavender’s is a retail business with high-end Western wear. This retail venture first began in 1965 and now has over 60 stores across Texas, Louisiana, Oklahoma, Arkansas, Missouri and Kansas. Other new retail business in recent months include CVS, Rotolo’s, and more.

Louisiana as a whole and the Baton Rouge area specifically are predicted to see big economic growth in the next coming years. Livingston Parish is projected to be one of the top growth parishes in the state over the next 7 years. It has steadily continued to attract and develop in residential real estate. As the retail/commercial market rapidly steps-up, so will the attraction to the area. The rural setting, waterways, events and great school system are just a few of the reasons that have attracted people to this great Parish for years. With both commercial and residential real estate growth picking up pace, Livingston Parish could be the next big real estate boom!

Juban Crossing Site Plan |Denham Springs La

Juban Crossing Site Plan |Denham Springs La

Kristie Scivicque
REALTOR®
KRISTIE & CO
KELLER WILLIAMS REALTY
PREMIER PARTNERS
Denham Springs
Cell (225) 955-5250
Office (225) 664-1911
http://www.PropertiesByKristie.com
http://www.kristieandco.com

*Licensed in the State of Louisiana
*Each Office Independently Owned & Operated

CUSTOM BUILT HOME FOR SALE IN DENHAM SPRINGS

4BEDROOM/ 3.5 BATH – CUSTOM BUILT HOME IN DENHAM SPRINGS AND BEAUTIFULLY MAINTAINED HOME AND LANDSCAPE. GRANITE SLAB COUNTERTOPS IN KITCHEN AS WELL AS CUSTOM BUILT RARE ASPEN WOOD CABINETS. LARGE WALK-IN PANTRY. VIKING STAINLESS COMMERCIAL RANGE AND HOOD WITH A CENTER GRILL & SIDE BY SIDE REFRIGERATOR AND FREEZER. SPACIOUS OPEN FLOOR PLAN. DECORATIVE MOLDINGS AND CROWN MOLDINGS THROUGHOUT. DECORATIVE STAINED FLOORINGS THROUGHOUT. DECORATIVE COLUMNS IN DINING AREA. FAUX FINISH IN LIVING ROOM AND DINING ROOM. HIGH ENERGY SAVING FOAM INSULATION IN HOME AND WORKSHOP. HIGH ENERGY SAVING SUN-SCAPED LIGHT DEFUSED WINDOWS THROUGHOUT. LARGE WORKSHOP WITH 1/2 BATH WITH GARAGE DOOR. OVERSIZED LAUNDRY ROOM. WALK-IN CLOSETS IN ALL ROOMS. LANDSCAPE HAS WATER SYSTEM. HOME CONTAINS TWO AIR CONDITION SYSTEMS, TWO HOT WATER HEATERS. LARGE PATIO. THIS GORGEOUS HOME IS VERY ENERGY EFFICIENT WITH PLENTY OF SPACE!

CLICK HERE FOR MORE INFO

Kristie Scivicque
REALTOR®
KRISTIE & CO
KELLER WILLIAMS REALTY
PREMIER PARTNERS
Denham Springs
Cell (225) 955-5250
Office (225) 664-1911
http://www.PropertiesByKristie.com
http://www.kristieandco.com

*Licensed in the State of Louisiana
*Each Office Independently Owned & Operated

 

Denham Springs Real Estate Company Raising Funds For One of its Own

https://www.facebook.com/events/410434202417966/

 Mark your calendars for Thursday December 5, 2013. KW is hosting a Jambalaya Benefit for one of our coworkers/friend Misty Anderson-Realtor. Keller Williams Realty Premier Partners in Denham Springs, La will be hosting a Jambalaya Benefit Dinner to help our very own Misty Anderson with medical expenses for an upcoming surgery the week of Thanksgiving. She will undergo surgery for a brain aneurysm and of course we all have her and her family in our prayers and thoughts. It’s the little things we do as friends that show someone how much they are truly loved by others. We are pre-selling tickets only for the Jambalaya dinners for $6.00 each. All dinners can be picked up at our office located at 230 Veterans Blvd, Denham Springs, La 70726 between the hours of 11am-2pm. If you order 10 or more we will be happy to have them delivered to you or your place of employment. For more information on purchasing tickets, for a set of tickets to sell, or to make a donation please contact us via email @ myrealtoralvin@gmail.com or 225-993-0827.

 CLICK HERE FOR MORE DETAILS

www.propertiesbykristie.com

 

Kristie Scivicque

REALTOR®
KRISTIE & CO
KELLER WILLIAMS REALTY

PREMIER PARTNERS
Denham SpringsCell (225) 955-5250
Office (225) 664-1911
www.PropertiesByKristie.com
www.kristieandco.com

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